Social media management

Social media management — re-carbon Ltd. Some briefs ask for more noise. This one asked for almost none. I was hired to run the single official profile of an accredited carbon-audit firm: a validation and verification body that has to stay independent, precise, and unshowy. The work was not to build a brand campaign. It was to keep one professional channel accurate, calm, and consistent with rules that treat self-promotion as a risk. That constraint is the interesting part. Every caption, image, and update had to hold a line between being present and never looking like advertising. No slogans, no climate poetry, no “look at us.” Just clear, careful publishing for a client whose credibility depends on looking like a referee, not a player. The contract is still running on those terms. For the portfolio, it stands as an example of social media work done inside tight professional limits — one profile, long-term, and deliberately quiet. #SocialMediaManagement #ContentDirection #ProfessionalProfiles #LowKeyBranding​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​